Superior Livestock Auction is the nation's leader in marketing load lots of cattle via satellite and the internet. Committed to innovation and utilizing the best technology available, Superior leads the way in satellite video and Internet marketing.
The success and growth of Superior Livestock Auction is the result of its reputation for honesty and integrity, its qualified and professional staff and representatives, thousands of satisfied customers, its leadership role in industry innovations and its goal to be the best, most complete livestock marketing service in the industry.
Marketing "The Superior Way" begins with a visit from your Superior Representative. The representative views the cattle in their natural surroundings and completes a consignment contract that describes the cattle and the terms and conditions of the sale. The cattle are then filmed with a video or digital camera. The video footage is sent to Superior's office in Fort Worth where it is edited into a short segment for preview on the web site and for broadcast on auction day. Photographs for Internet consignments are sent to the Superior Stampede office to be placed on the website with the lot information.
On auction day, buyers and sellers can either be present at the auction site or view the auction via a nationwide satellite broadcast on DISH Network, DirecTV or Superior's website from the comfort of their office or home. The video auction is conducted with an auctioneer as cattle are sold to buyers bidding at the auction site or via telephone. Buyers on the Internet auction place their bids online while viewing the auction on their computer. After the cattle are sold, a livestock contract stating the terms and conditions of the sale is prepared. Following the auction, the representative contacts all partied to arrange the delivery. On the day of delivery, the representative is present to oversee the sorting and loading of the cattle. At delivery, the seller is issued a check drawn on Superior's bonded custodial account and payment is due from the buyer upon receipt of the cattle. The cattle are shipped directly from the seller's farm or ranch to the buyer's destination. This greatly reduces stress and potential health problems.
From the time the Superior representative completes the consignment contract with the seller until the time the cattle are loaded on the buyer's truck, personal hands-on attention is given to make sure the sales contract is followed completely.
~(712)-644-2222 Office ~
~ (712) 592-2180 Bobby Spencer Cell ~
(712) 644-2252 (Fax)
2964 Overton Avenue ~ Logan, Iowa 51546
In 1987, Superior Livestock Auction introduced satellite video marketing to the nation’s livestock industry and forever changed the way load lots of cattle are marketed. Superior has grown to become the largest video livestock auction in the United States, marketing nearly two million head of cattle annually. With almost 400 representatives located throughout the United States, Superior provides a complete national marketing network both buyers and sellers. Load lots of country fresh cattle are sold on contract, for immediate and future delivery, using the most accurate form of price discovery available - competitive bidding. Superior has created a national livestock market, where price is determined without regards to local climate conditions or demand.
Whether you're buying or selling cattle, Clay Cattle is the right place!
Contact us: claycattlecompany@gmail.com
Phone: 712-644-2222
Cell: 712-592-2180
